A bundle of lead generation tools for Home Improvement business owners that were free to use, for the crowd of millions of business owners bound together to contribute to the platform would hold the weight necessary to disrupt this space.
For example: do a search for "roofing estimate" and count how many local roofers hit the front page. There are approximately 148,000 roofers employed in the United States (according to studentscholarships.org) yet they are not the ones you find. The savvy internet platforms are what you find. As a whole, if these business owners bound together, they would be a force to be reckoned with.
If you combine Roofers with all other subcategories of Home Improvement, you have a cultural swing. The Home Improvement small business owners are being exploited because they are fragmented, and it is a $300 Billion industry that multinational corporations have exploited without challenge because their competition remains fragmented and they obviously have a cohesive corporate structure that is well funded...but not as well funded as the entire business community combined.
By nature a Home Improvement contractor's intelligence quotient is measured by their ability to construct a safe and comfortable living environment. It's common to see at least 2,000 hours of paid long-term on-the-job training each year, plus a minimum of 144 hours of classroom instruction a year in tools and their use, arithmetic, safety, and other topics.
Note that the ability to influence internet traffic isn't part of that. This shift is imperative for a free, fair and open internet.
There are approximately 100 subcategories under the umbrella of Home Improvement service, each with a dozen subcategories of their own that are all in the same position as roofers.
These include interior and exterior home maintenance, repair and construction: